![](https://shanhsh.com/wp-content/uploads/2021/05/pf_itc_cover_01.png)
![](https://shanhsh.com/wp-content/uploads/2021/05/pf_itc_logo_03.png)
![](https://shanhsh.com/wp-content/uploads/2021/05/pf_itc_website_01.png)
![](https://shanhsh.com/wp-content/uploads/2021/05/pf_itc_website_02.png)
![](https://shanhsh.com/wp-content/uploads/2021/05/pf_itc_family_01.png)
![](https://shanhsh.com/wp-content/uploads/2021/05/pf_itc_leaflet_01-1920x1344.jpg)
ITC Store Identity Redesign
Established by the Institute of Textiles and Clothing (ITC) from the Hong Kong Polytechnic University, ITC STORE is a fashion education platform to cultivate and support local fashion talents. This project is to redesign the branding and visual identity for the STORE.
Task
Design a visual symbol for the core values of ITC Store: Store, Study, Social. Create an association with the image of Fashion and Textile.