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Identity May 22, 2020

ITC Store Identity Redesign

Established by the Institute of Textiles and Clothing (ITC) from the Hong Kong Polytechnic University, ITC STORE is a fashion education platform to cultivate and support local fashion talents. This project is to redesign the branding and visual identity for the STORE.

Task

Design a visual symbol for the core values of ITC Store: Store, Study, Social. Create an association with the image of Fashion and Textile.

  • Strategy

    Brand Strategy, Visual System

  • Design

    Brand Identity, Art Direction

  • Client

    The Hong Kong Polytechnic University

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