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Exhibition Identity November 30, 2021

New Vision Arts Festival 2021

For NVAF 2021, we derived the concept from their adventurous spirit, breaking all pre-set boundaries with interchanging arrows, stylised in two of the four initials, “V” and “A”, of the logo. Such brand aesthetics integrate in a wide array of promotional materials fluidly, from website design to festival brochures. We are to challenge, to disrupt and to expand beyond boundaries, constantly travelling to new terrains with ever-changing genres offered by NVAF. The new identity enables the festival to project new outlooks to arts and a new vision in future to its onlookers.

Task

To craft a memorable visual identity for the brand revamp of the New Vision Arts Festival, aligning its unique positioning among other arts festivals in Hong Kong.

  • Design

    Identity Design

  • Client

    LCSD

  • Agency

    CoDesign

Design Agency
CoDesign

Creative Director
Eddy Yu, Hung Lam

Brand Strategist
Nat Ma

Digital Director
Anna Tsang

Designer, Animator
Shan Ho

Let’s collaborate

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