![](https://shanhsh.com/wp-content/uploads/2021/11/pf_nvaf_cover.gif)
New Vision Arts Festival 2021
For NVAF 2021, we derived the concept from their adventurous spirit, breaking all pre-set boundaries with interchanging arrows, stylised in two of the four initials, “V” and “A”, of the logo. Such brand aesthetics integrate in a wide array of promotional materials fluidly, from website design to festival brochures. We are to challenge, to disrupt and to expand beyond boundaries, constantly travelling to new terrains with ever-changing genres offered by NVAF. The new identity enables the festival to project new outlooks to arts and a new vision in future to its onlookers.
Task
To craft a memorable visual identity for the brand revamp of the New Vision Arts Festival, aligning its unique positioning among other arts festivals in Hong Kong.