OFFTREK
OFFTREK is a conceptual organization that promotes travel diversity, motivating travelers to immerse themselves in different cultures, rather than just consume in the foreign country.
OFFTREK aims to provide information that is different from the existing travel media, so that visitors can experience the culture of different countries in depth, perceive and recognize the impact of the trip, to enhance the value of traveling.
Task
To create a brand that provides a platform for travelers to facilitate their travel experience from planning to sharing.
Preview
The OFFTREK Journey Book is the main product that almost all of the content in the book is decided by the user. To order the Journey Book, the user must register an OFFTREK account on the web platform, and then select the travel destination. After confirming the destination, the user could freely pick any place or activity to their plan.
The OFFTREK Journey Book is a book set that combined with three maps and booklet. The first one will be the map that wrapping the other two booklets. The map will be two-sided, there is a 1:8,000,000 country map on the front side, and the roughly route of the journey will be printed on the map. The back side is a toolkit that contains a few useful information. At the top side, there will be a useful India terms such as the name of a selected place, terms of transportation that shown in bilingual.
At the bottom, there is a transportation recommendation showing three possible ways to travel. By default, the three recommendation will be self-drive trip, low-budget land transportation and flexible budget transportation. Moreover, there will be showing the estimate transport time and the recommended route.
The second booklet is the essential information of the selected country. This book contains a basic overview of the country, information for planning the trip such as visa, healthcare, and packing tips, and also the survival tips such as etiquette, do’s and taboos and custom, etc.
The third book is the OFFTREKer’s Handbook which is a custom content book. The Handbook contains all the places and activities user selected from the OFFTREK web platform. Except to the introduction of different locations, the handbook also provided blank space for the user to record their trip. That makes the Handbook becomes travel journal after the trip is finished.