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Identity Motion October 31, 2025

UPPER HOUSE

The House Collective has been the go-to for top-notch hospitality. Combining its properties under the new brand name UPPER HOUSE marks a pivotal moment, setting a whole new luxury standard. The rebrand unveils a more daring and refined brand identity, embodying sophistication and refreshment. UPPER HOUSE is all about crafting a revamped guest experience, blending modern chic with tailored service. This shift marks a start of a more refined hospitality era, where every little thing is geared to surpass expectations and craft unforgettable moments.experience, blending modern chic with tailored service.

  • Design

    Identity Design, Motion Editing

  • Client

    Swire Hotels

  • Agency

    ANON

Design Agency
ANON

Creative Director
Sandy Chan, Simon Hanford

Designer
Shan Ho, Patrick Liu, Coleen Law, Hubert Yung

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